Born Global has been Axelent’s slogan since the company started in 1990. And the company has certainly gone global. Today, Axelent has sales offices in 60 countries, and the company’s products are sold across the globe. Growth is just something that is in the company’s DNA – it has been that way from the start and it will remain that way in the future. This is something Export Manager Stefan Axelsson is sure about.
“We have always had our sights set on a market that is bigger than the Swedish market. We have always been looking out towards the horizon, and our desire to explore new regions has always been there”, says Stefan.
Axelent has now become a global company with customers in a wide range of countries and sales on almost every continent. What was once a small company from Sweden is now represented through partners and local sales offices in over 60 countries around the world – with neighbours including Australia’s kangaroos, Brazil’s samba dancing football players and Japan’s cherry blossoms.
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